Coventry and Warwickshire's only female property Auctioneer sets her sights on breaking the mould

Sally has headed the auctions department at local property experts Loveitts for the past 10 years and having taken her place on the rostrum nearly 4 years ago she is certainly very proud of her achievements.

So what is it that attracts this Nuneaton businesswoman to what has historically been a patriarchal profession?

“I love the energy and passion of an auction,” said Sally. “The first time I picked up the hammer and took part in my first auction I felt totally exhilarated. It was so exciting and I got the bug. I knew it was something I wanted to do again.”

Sally’s passion for property started in her teenage years and after leaving school she entered the commercial property sector at a business in Bedworth before moving into new homes where she remained for the next 17 years.

The former Bablake School pupil was then recruited by Loveitts, which is the only local auction firm in Coventry and Warwickshire, where she worked in new homes before Loveitts directors invited her to take over the auction department.

“It was a massively different culture from what I had been used to, but I embraced it immediately.  The challenge is that no two auctions are the same and every property sold is different. I think there is huge excitement in the unknown, variety and speed of turnaround.

“Also, the image of auctions has changed. Previously there was a perception of only being distressed sales and repossessions going under the hammer but now we are dealing with a much wider range of properties and land.”

Last month, Loveitts held 2 Auctions, Livestream and Online, raising a record-breaking £3.1 million with 96% success!

Sally continues “for me, auctioneering is more than just selling a property.  It has been different conduction Auctions via Livestream but there is still the buzz, and the emotion of it all. I love to be able to speak to our sellers and buyers after the event to congratulate them.

“It is a tremendously rewarding career and I would love to see more women coming into the field. Hopefully one day in the near future, women auctioneers will be commonplace and even recognised for bringing a feminine approach to the business.

“But whatever happens to the industry, I know I will continue to enjoy my career at Loveitts and as an auctioneer for many years to come.”