Loveitts have come to the aid of a Athletic United U13’s and supplied a new kit for the next generation of footballers.
The Sunday Coventry alliance football team, based in Potters Green, are currently sitting fourth in the league.
Director Paul Barnes cheered on the team in their recent fixture but despite a second half comeback, eventually ran out 5-3 losers on the day to GNP Sports.
Paul said: “Athletic United have a strong football pedigree within Coventry and the local area. As somebody who grew up playing football I was keen to help and get the team a new kit and it is clear to see that the kids all enjoy playing together. Hopefully the new kit will spur them on to climb the league but the best thing to see was the enjoyment on their faces when playing ‘the beautiful game.’